If you’re looking to market your SME well this year – which, of course, you should – then it’s important to embrace the trends and changes happening in 2016.
Take a look at FocusPoint Geek’s marketing checklist for SME success in 2016:
A mobile friendly website
If your website isn’t mobile friendly by now, then you’re about to get seriously penalised by Google. As more searches are now made on mobile devices than computers, Google has made it easier for you to show up in searches if your site is responsive… and harder to show up in searches if it isn’t. Simply having a website is no longer good enough.
Active social media
Sometimes it seems that all marketers talk about these days is social media – but they do it for good reason. Social media is only growing in popularity, and is now a sales tool in its own right. Use social media platforms to build on your brand, communicate with your customers, announce competitions or offers and keep on top of current trends.
Blogging is a great way to provide valuable content to customers and prospects, and ensures your business is seen as a knowledgeable authority in your industry. As a start, try ‘How To’ guides, ‘Top 5 Tips’ or ‘Do X in just 5 minutes’.
Email is a medium often underused by SMEs to get in touch with prospects and customers. If your content is funny, engaging, quirky or insightful, you may be pleasantly surprised with the responses you get to your email marketing. Not only this, but with the right software, email marketing can be tracked – now you can see who opened your emails, and who might be interested in your product.
Go the extra mile
Sometimes it isn’t enough to simply offer customers the same thing year after year. Think about how you can go the extra mile for your customers, maybe by offering a loyalty system, discounts, exclusive offers or competitions. Keeping your customers engaged is a great way to promote repeat sales and grab those all-important referrals.
Follow this checklist, and you’ll be marketing your SME even more effectively, gearing you towards success in 2016.
Need advice on any of the aspects of marketing covered in this blog? FocusPoint Geeks are marketing and software experts, helping SMEs to discover real profitable solutions. Get in touch today at 01462 262359 or firstname.lastname@example.org