What To Do If Your Product Isn’t Selling

It’s an absolute worst nightmare: the product or service that you’ve poured your heart and soul (and a heck of a lot of money) into isn’t being well received by your audience. A product not selling might seem like the end of the road, but there are some things you can do to salvage the sale before going back to the drawing board. Tell more people about it Your problem could simply be that not enough people know your product exists, in....
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How to Write a Shareable LinkedIn Pulse Post

These days, anyone can publish a post on LinkedIn’s Pulse blogging platform – a right that used to be exclusive and invitation-only. And although anyone can publish a post, not everyone can publish a shareable post. Your content has to break through the everyday wash and be considered extraordinary in order to be shared by others on LinkedIn. Here’s how. Be relatable: Speak about a subject matter that individuals will engage with, eith....
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Digital Discovery: Finding ways to sell more online

We recently hosted our very first free ‘Digital Discovery Workshop’ – our way of helping businesses of any size to learn how to sell more online. Because it was such a success (and a big thank you to everyone who came, despite the rain!), we’re sharing some of our most popular teachings with you, to help you discover a more successful digital presence. Your online shop window: Your website is often the first way people will become acq....
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Who are you? How to identify your ideal customer

You know who your ideal customers are, right? No, we don’t mean customers practically itching to spend their money with you, who never utter a single word of complaint and are fanatically loyal to your brand. We mean your perfect target market; the individuals most likely to buy your product or service. Everyone thinks they know who their ideal customers are, but the reality is that so many businesses don’t market their products in a....
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Things to Know About Infusionsoft Before You Buy

Infusionsoft is the top CRM software for small to medium-sized businesses but, as with any software, there are important things you need to know before you try it for yourself. It’s not going to miraculously fix everything You won’t simply login to Infusionsoft and see a completely transformed business. That is, at least, until you’ve invested your own time in making Infusionsoft work for your business. It isn’t a one-size-fits-all ....
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How to Keep Your Customers Coming Back to Buy More

It is far cheaper and quicker to sell to your existing customers than it is to find new leads, nurture them over time, and convert them into clients. Getting existing customers to return to you for repeat business might seem simple, but it isn’t enough just to deliver what was promised – you need to wow them. Your customers need to see more value than they expected from your product or service. It needs to make an impactful first impressio....
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The 3 Things You Must Do To Attract More Customers

If you’re looking to attract more customers to your business, there are a few simple strategic things you can do to ensure they start heading your way. These 3 solutions are applicable to almost any business of any size – so why not try implementing them in your own. Make sure they can find you Ensure potential customers can actually find your business by checking that your website has great SEO. Search Engine Optimisation is the act of....
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The Digital Marketing Dictionary: Words You Need to Know

Starting out in digital marketing can seem a bit daunting, especially if you’re met with terminologies you’ve never heard of before. Use our simple dictionary to find the definitions of the most popular digital marketing phrases. A/B Split Testing: This term means to test 2 variants of a piece of marketing at the same time to see which version is most effective. B2B/B2C: Business to Business or Business to Consumer. B2B is used to describe ....
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10 reasons why successful businesses use a CRM

A CRM (Customer Relationship Management) is a piece of software that captures and retains customer and prospect data, and the best systems also automate elements of sales & marketing to help nurture these contacts. Successful businesses around the world rely on CRMs on a daily basis, and here are the reasons why. Keeping contact records in the same place – Each salesperson having their own Excel spread sheet simply won’t cut it for a ....
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7 Social Media Tips for Absolute Beginners

By now, you’ve surely heard enough about social media to know your business really ought to be active on certain platforms if you want to stay ahead. But taking the plunge can be tricky for the uninitiated; how do you know what to do, what to say, and when to say it? The Geeks have prepared 7 top tips for absolute beginners, to help you start creating a truly valuable social media presence for your business. Choose your platforms – It mig....
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How to Analyse The Success of a Marketing Email

Email marketing is one of the most powerful tools in your arsenal, and can generate real results for nearly every type of business. But sending out emails alone isn’t good enough; you need to be able to sufficiently analyse their success. Here are the statistics you’re looking for when starting to analyse your marketing emails: Bounce Rate: The bounce rate is more of a test of your database than it is of the email itself. ‘Bounces’ are ....
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Battle of the Automation Software: Infusionsoft vs Salesforce

Infusionsoft and Salesforce are both popular cloud-based CRM solutions, each with lots of additional features designed to save you time, but which one should get your business’ vote? Pros of Salesforce: Easy to use dashboard & interface Comprehensive online training available The largest CRM provider in the world; highly experienced Cons of Salesforce: A large number of add-ons may confuse or overwhelm some users Time-consuming to ....
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Battle of the Automation Software: Infusionsoft vs HubSpot

Two of the biggest and most powerful CRM & marketing automation systems on the market both claim to save you time and money – but which is the one you should really dig deep for? Pros of HubSpot:  An easy and intuitive platform Free trial available Lots of functionality all in one place, eliminating the need for multiple systems Cons of HubSpot: No ability to split test in the basic package – you’ll have to fork out for the PR....
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Battle of the Automation Software: Infusionsoft vs MailChimp

When it comes to marketing automation, there are so many systems available that claim to reign supreme. In our ‘battle of the automation software’ series, we’re looking to see who really boasts the benefits that will make a difference to your profits. Infusionsoft vs MailChimp A quick Google search reveals this article comparing Infusionsoft and MailChimp like a Porsche and a tricycle. Although maybe a crude analogy, it is somewhat fair:....
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3 Marketing Myths… and why you should ignore them

There are many myths and misconceptions surrounding marketing, and false belief in these ideas can seriously restrict your ability to create effective marketing that generates results. In our experience, here are 3 marketing myths that you might have heard before… but really ought to ignore. 1) Our product is cheaper… so it’ll easily sell! Price alone is one of the worst USP (Unique Selling Propositions) to hinge your marketing on. This is....
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