“Patience is a virtue”.
In a marketer’s dream world, all conversions would be inexpensive, swift and successful. However, in the real world, this is not always the case. It has been established that prospects now require a minimum number of ‘touches’ from a company before they are willing to buy for the first time. Previously this number was around 3 or 4, now it’s more like 10 or 11. If a marketer wants their hesitant prospects to convert, they must be patient.
We want to help you stop leaking sales and assist you in converting the leads you worked so hard to earn. So, without further ado, here are 5 top tips from the Geek squad on how to stay on people’s radar, keep them keen and convert them into customers!
1. Share Useful Information!
By sharing content of relevance to your prospects, you not only keep them interested, but you build trust as each piece is shared. Your content acts as a friendly reminder you’re there, without being too pushy or ‘salesy’.
2. Create a Newsletter!
Before you send anyone an e-news bulletin or a newsletter via email, they must opt-in. No-one will opt-in to something they don’t want to receive and it’s important to remember that. In a newsletter, you have the opportunity to keep your prospects up-to-date with not only news, but information about the great products and/or services you sell that they are interested in.
Keep reminding them, and eventually they’ll buy!
3. Be Social on Social Media!
If your anything like some members of our Geek Squad, you have subscribed to countless mailing lists over the years, and your inbox regularly becomes cluttered with all sorts of generic, pointless emails.
Still, people like to read blogs – that’s why you’re here now! Outside of your email inbox, there is an entire world of social media filled with opportunities to reach your leads in a more relaxed way.
We love social media and encourage all our prospects and customers to get involved too. Make sure you’re following us on Twitter @FocuspointGeeks, LinkedIn ‘Focuspoint Geeks’ and on Facebook – Search for ‘Focuspoint Geeks’.
4. Offer Samples for Free!
Giving out a free trial of your product or service is an excellent way to win customers. For more expensive purchases, trust is required, and a free demo is a great way for customers to see what they’re buying into.
We practice what we preach. We offer all our website visitors a lead capture e-book and a lifecycle marketing video series absolutely free of charge if they share their contact information with us. Make sure you’ve seen them – check out our website now.
5. Always Offer Great ‘Customer’ Service!
Whether they are a customer or prospect, you should be offering your leads the best treatment possible. You are unlikely to convert a prospect if your product is great, but your service is poor, so customer service is your chance to prove your worth on both sides. Any lead who is interested enough to call your team directly deserves exceptional treatment, so don’t let them down!
The Geek Squad at Focuspoint Geeks are specialists in helping businesses stop leaking sales. While these tips can help you stay ahead of the competition, if you really want to set yourself apart, you need Infusionsoft; the ultimate 3-in-1 marketing automation tool to stop you leaking leads, leaking sales and leaking traffic.
Enquire now with the Focuspoint Geeks today on 01462 262020